The Kiss 100 brand is famous across the globe. It is listened to by hundreds of thousands of people each hour, whether it is on the radio, DAB, the internet or on Sky/Cable. This status in the market means Kiss are constantly being sought after for their advertising potential. The site is packed full of visuals, that assault the viewer. This aggressive advertising is proven to be most effective for the target audience (majority being teens – 30s). The fairly wide range of audience members means that the range of adverts that appear are equal in variety. From LG phones to the Territorial Army.
NMTs affect the site in that regular podcasts add depth to the radio medium. Today’s audiences require more flexibility and personalization. The podcasts of their favourite DJ’s allow them to listen at any time of day or night that they want. They can be downloaded in mp3 format, meaning they can be burnt to CD, put on a iPod or similar, or be listened to on the computer they are saved to.
Each DJ has his/her own personalised blog, in which they can share their personality with the audiences. People can visit their most liked member of staff, and see their updates, which include guests on the shows, music related news, and even hotspots where the DJs like to visit.
The personal feel to the site continues, as people can create accounts, and participate in the community. They can comment on blogs, videos and pictures. There are also weekly events for people to play part in, such as “best DJ mix of the week”.
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