MSN

And if you look above ladies and gents, you'll see old foggies pretending to be "with it".

MSN Messenger is an Instant Messaging program. It easy of use, as well as speed, cost and convenience means it is replacing email, text, and telephone calls (among certain audiences).
It is a good example of social networking, a phenomenon that occurs when new media technologies are introduced into audience groups.

MSN Messenger was a freeware instant messaging client that was developed and distributed by Microsoft between 1999 and 2005 for computers running the Microsoft Windows operating system, and aimed towards home users. Amongst its users it is often referred to as "MSN”. The business-oriented client for Windows, which also uses Microsoft's .NET Messenger Service, is called Windows Messenger. It is possible for virtually any computer with an Internet connection, Windows XP and Internet Explorer to connect to the Messenger Service by using MSN Web Messenger, or one of the unofficial equivalents (which have advantages such as compatibility with browsers other than IE, but do not have an interface that mimics the one of the MSN Messenger application). MSN Messenger was renamed Windows Live Messenger in February 2006 as part of Microsoft's Windows Live series of online services and software.

Accessibility and ease of use means that the market is made up of mostly teenagers and below, since they have the most disposable time for interacting with friends and relations. The “instant” message appeals to this young generations needs of more flexible, convenient, faster technologies.

Also, the key reason it has become the most used communication method in the UK among teens, is that its free, paid for by advertising.

PS3

Sony officially unveiled the PlayStation 3 to the public on May 16, 2005, during the 2005 E3 conference. A functional version of the console was not present at E3 2005 nor the Tokyo Game Show in September 2005, although at both events demonstrations were held on devkits (e.g. Metal Gear Solid 4: Guns of the Patriots) and comparable PC hardware, and video footage based on the predicted PlayStation 3 specifications was also shown (e.g. Mobile Suit Gundam). It was not until E3 2006 that games were shown on actual PlayStation 3 systems. At E3 2005, Sony said the PlayStation 3 would have two HDMI and three Ethernet ports. This was later reduced to one of each, presumably to cut costs. The PS3 is capable of HD video output at resolutions of up to 1080p (1920 by 1080 progressive). Both models of the PlayStation 3 ship with a built-in 2x Blu-ray Disc drive. In preparation for launch, Sony demonstrated 27 playable PS3 titles during the Tokyo Game Show in September 2006 on final hardware.

Convergence: Multimedia centre.

You tube .:. 9/11 Phone call

This video is of a man that is in the WTC druing 9/11 trying to get out. At the end when the tower collapsed and he screamed for his life, my heart dropped and I just froze.

Youtube is a website which allows people to upload videos for free to their free video player interface.

Founded in February 2005 by the minds behind other internet phenomenoms like PayPal. The content of the videos is wide in variety. Clips from TV sitcoms, to documentaries, to home videos of family holidays can be found. The site has a welcoming community feel. Unregistered users can browse around throught the massive collections, while registered users have an un capped upload limit, and can post comment and reviews. The browing experience is what defines youtube. A panel on the right of a video gives a selection of related uploads. Once on another video, the pannel updates with other related cideos. It is possible to daisy chain these links together and spend hours upon hours browsing for content that you want to watch.

It is a NMT in the sense of:

a platform for user genereated content.

a replacement of television for certain audience fragments.

Final leg

ill sort out the final images and stuff that need to go on in the posts, then ill either email them to my friend to upload (like ive done so far), or ill do them at my dads at the weekend.

Kiss 100 .:. Radio Station

The Kiss 100 brand is famous across the globe. It is listened to by hundreds of thousands of people each hour, whether it is on the radio, DAB, the internet or on Sky/Cable. This status in the market means Kiss are constantly being sought after for their advertising potential. The site is packed full of visuals, that assault the viewer. This aggressive advertising is proven to be most effective for the target audience (majority being teens – 30s). The fairly wide range of audience members means that the range of adverts that appear are equal in variety. From LG phones to the Territorial Army.

NMTs affect the site in that regular podcasts add depth to the radio medium. Today’s audiences require more flexibility and personalization. The podcasts of their favourite DJ’s allow them to listen at any time of day or night that they want. They can be downloaded in mp3 format, meaning they can be burnt to CD, put on a iPod or similar, or be listened to on the computer they are saved to.

Each DJ has his/her own personalised blog, in which they can share their personality with the audiences. People can visit their most liked member of staff, and see their updates, which include guests on the shows, music related news, and even hotspots where the DJs like to visit.

The personal feel to the site continues, as people can create accounts, and participate in the community. They can comment on blogs, videos and pictures. There are also weekly events for people to play part in, such as “best DJ mix of the week”.

300 The Movie Official Site

The main page of the site has is designed to be simple, yet give important information. For example, it is not cluttered with text, yet stills shows us a release date, and also shows clips of the film along with quotes from journalists. This is important as anyone who comes on the site, looking for information, immediately knows when the film is out, and if other people think it is good.

There are multiple options along the bottom, each offering a degree of interactions. There option to read a synopsis of the film. You can see media reviews of the film. There is a download section that contains wall papers and screen savers. You can read the “making of” the film. You can listen to bits of the soundtrack. There is also a link the official game of the movie. All these are tools to immerse consumers in the world of the film, and lead the on to further purchases (if it is all successful).

The site is set in the theme of the film (i.e. same fonts, colours and designs as other posters and adverts). If an audience member was interested even slightly in the film in the first place, these extensions of its narrative image will entice people even more. The features of interactivity, combined with the “making of” features, give the audience their own little stake in the film. This of course generates interest. The audience become “allies of the film”.

Institution-Broadcaster .:. ITV

ITV.com is the website for ITV. The website is advertised on ITV (and the sister channel ITV2), and is used as more of a marketing tool than anything, to further draw their audience into branding of ITV. The producers rely on people getting hooked into the brand, so that their interest is what drives them onto the site, in order to increase their pleasure. They can use the website to extend their viewing experience by looking at the extra features that the website has on offer. They also offer the means to chat with like minded people about the brand.

The site is also the portal for all things ITV. There are options to see sport, weather or the latest news. The use one gathers form the site then becomes different from person to person. Younger audience members may want to visit the Children’s section, where all the shows that air on CITV have their own section for kids to interactive and learn with. Or an older woman may be interested in seeing the latest catch-up on her favourite soap that she missed recently. The fact that there are links to this on the main page also entices the audience to discuss this further, as this is something they may not have thought about before going on the site. This is different to in the past, as now the audience can follow up their viewing experience in order to get more information on it, and even discuss it in the forums.The layout of the site is simplistic, in that is based around the main current themes with ITV. For example, during shows like I’m A Celebrity, Get Me Out Of Here or Dancing on Ice, the sites theme changes to fit these shows. This is because the site will get a lot more visitors for these special broadcasts. There are ticker tapes with links on that change regularly. These can be likened to news updates, as they give the latest information for whatever context they are in. In short, the website is used to exhibition the USP of ITV, something which becomes more and more important as ITV’s share of the market drops, as competitors take the lead.

It can also be used as an example of interactivity, for the obvious reasons, one being the format and is easy of use for interactivity, and the second being the wide range of people that it is open too. E.g. Voting on shows, updates on soaps, games for children.