300 The Movie Official Site

The main page of the site has is designed to be simple, yet give important information. For example, it is not cluttered with text, yet stills shows us a release date, and also shows clips of the film along with quotes from journalists. This is important as anyone who comes on the site, looking for information, immediately knows when the film is out, and if other people think it is good.

There are multiple options along the bottom, each offering a degree of interactions. There option to read a synopsis of the film. You can see media reviews of the film. There is a download section that contains wall papers and screen savers. You can read the “making of” the film. You can listen to bits of the soundtrack. There is also a link the official game of the movie. All these are tools to immerse consumers in the world of the film, and lead the on to further purchases (if it is all successful).

The site is set in the theme of the film (i.e. same fonts, colours and designs as other posters and adverts). If an audience member was interested even slightly in the film in the first place, these extensions of its narrative image will entice people even more. The features of interactivity, combined with the “making of” features, give the audience their own little stake in the film. This of course generates interest. The audience become “allies of the film”.